A community of Licensed WEllness Professionals.

Private Practice Success Workshop Series ("First Fridays")


11 AM - 12:30 PM, First Friday of every month beginning in January 2017

Who Should Attend:

Anyone who is thinking of starting a private practice or who has started a practice and needs a bit more guidance or support. This is also designed for professionals in private practice that need help defining the practice, building it up further, or creating a stronger business plan.

Who is Presenting:

Casey Limmer, MSW, LCSW

Owner and CEO, Gateway Wellness Associates and St. Louis DBT, LLC

Casey has owned her own successful private practice for several years, managed clinical teams, developed fully funded social programing, taught clinical courses at Washington University in St. Louis and -- perhaps her most unique qualification for presenting this workshop -- has contributed to her parent's book, Understanding Business, the #1 business textbook in the country for well over 25 years. Not many social workers get a 24/7 infusion of business knowledge throughout their lives. Casey brings her unique experiences, her discoveries about the remarkable similarities between being an effective therapist and being a successful entrepreneur, and her highly engaging teaching style together to help wellness professionals of all sorts find their inner business titan.  

What does it cost:

FREE to current renters at Gateway Wellness Associates (Registration required - seating is not guaranteed unless reserved)

$40 investment per month for attendees who do not currently rent at Gateway Wellness Associates

1.5 CEUs may be purchased for an additional $10 per session (via check made payable to Washington University)

What is covered:


Cogito, ergo sum. I think, therefore I am. Did you know that research has found evidence that successful entrepreneurs have a very specific set of beliefs? How you think about your practice will shape your feelings about it, determine how well you weather the natural ups and downs of the marketplace and influence how you convey your passions for your work to others, thus setting you apart from the crowd and making others want to refer to you. Using therapeutic techniques many of us are familiar with, we will explore what cognitive and behavioral barriers may exist between you and your ideal practice. We will conduct an inventory of strengths and challenges regarding attitudes toward your business or future business and work toward creating a more entrepreneurial mindset.

February 2017

You know how we therapists are always telling people that they should learn about themselves and love themselves before others can really get to know and love them?  Well, that goes for you and your business too. This session, we will be discussing your identity and that of your business. We will cover the issue of choosing to market with a specialization or as a generalist. We will discuss the pros and cons of each and begin to develop a business plan or vision that will eventually help define who you are as a business owner and how to make your practice stand out from the rest. 

MARCH 2017

We would never advise a client to create lasting life changes in a bubble and without the support of others, right? Owning your own business is a very new experience for most wellness professionals and can be like sailing on the open ocean -- a stormy sea some days, while on other days the phrase “smooth sailing” rings true. Under either condition choosing the right advisors is paramount to your success to riding out the waves of normal business ups and downs. This session we will discuss orienting your business and your advisors around your core values and the vision you have for your practice.

APRIL 2017

Most wellness professionals are amazing at caring for others and encourage others to share their best selves, their strengths and good qualities, with the world. But when is the last time you heard a social worker toot her own horn by telling you about all the lives she helped pull out of poverty? How many counselors do you know of who can willingly (without blushing) talk about the countless people who have stopped engaging in self-destructive behaviors because of the assistance he provided? For many of us, it is not in our nature to self-promote, but with marketing being all about self-promotion, how do we uphold both our values of humility and worth? This can be done! This month, we will be talking about ways to communicate your professional value while preserving your personal values.

MAY 2017

Accounting, fee-setting, budgets, billing, collection, profitability . . . Many wellness professionals, after reading these words, are either on the verge of a panic attack or retreat into the “happy place” in their head where the only thing they have to do in their private practice is what they do best – see clients and help them live as happier, healthier versions of themselves. This session, we will be facing our fears and doing some non-evasive in-vivo exposure to practice-management.

JUNE 2017

Cultivating your business means doing an honest assessment of what is going well and using your strengths to fortify those aspects that you would like to see imporvment in.  This session will be doing the always popular strengths assessment on yourself and your business. Take credit for what has been going well. Put forth your ideas for growth goals. Identify trends in your area that are potentially untapped resources. Deal with competition in a way that strengthens you instead of depletes you. Reaffirm your balanced commitment to profitability and self-care (in other words, learn how to give yourself time off without feeling bad about it!). In this workshop, we will be sharing tons of solutions to common practice-building problems like how to attract more ideal full-fee clients.

JULY 2017

Have you ever encouraged an overworked, exhausted, harried single mother to hire a babysitter so she can take an uninterrupted shower? Sometimes your business interrupts your personal time more than a cranky toddler and you need to give yourself a break. Do you know when it is time to hire help, add contractors, or streamline those parts of the practice that are better left to someone else (i.e. billing, scheduling, intakes…)?This session, we will talk about when it is time to enlist help and how to do it. We will also discuss ways of diversifying your practice and adding services to protect it from inevitable downturns in the market and protect yourself from becoming disenchanted with your business.


There were three guys in a boat who went sailing for the day (stick with me here). They were 2 miles out from shore when the winds died down and their sails went limp. One guy (an eternal optimist) said, “No worries, we can just sit here and wait for the wind to kick up again. It’s fine”. The second guy (a proverbial pessimist) said, “We’re doomed. This is how we die – in a boat, far from shore, dehydrated and possibly becoming cannibals.” The third guy says, “I packed some oars in the boat in case this happened. Let’s take shifts rowing and we will get back to shore before dinner (which, BTW, I will not be sharing with guy #2).”  

This session, we will be talking about how to prepare for weathering the ups and downs in your business and what to do when things start to slow. This includes risk reduction, creating economies of scale, watching for trends, attaining key certifications, and adding other services like coaching, training, or mentoring to your practice as a way of making it stronger and more risk resilient. Other topics of practice strengthening we will cover include:

  • Attitude adjustments – send compassion to the practice when frustrations run high
  • Business plan adjustments – changes in the marketplace may mean changes in business practice (insurance paneling, increasing targeted marketing, looking at trends, adding specializations)
  • Relationship adjustments – when is it time to add another advisor or get rid of one who doesn’t get you?

Private Practice "Nuts-and-bolts" workshop

Considering starting a Private Practice, but not sure where to begin?  This brief worship will cover all the necessary steps to hanging that shingle.  We will cover everything from obtaining a business license, setting up an LLC, setting fees, finding an office, creating a website, and beginners marketing.  This workshop is typically held twice a year.  The investment is only $15.  The next workshop is January 6 from 9:30-10:45 and will be immediately followed by the first installment of the Private Practice Success Series (see below)