A community of Licensed WEllness Professionals.
You know how we therapists are always telling people that they should learn about themselves and love themselves before others can really get to know and love them? Well, that goes for you and your business too. This session, we will be discussing your identity and that of your business. We will cover the issue of choosing to market with a specialization or as a generalist. We will discuss the pros and cons of each and begin to develop a business plan or vision that will eventually help define who you are as a business owner and how to make your practice stand out from the rest. This session, you will also identify trends in your area of interest and begin to incorporate those niche areas into your marketing.
Most wellness professionals are amazing at caring for others and encourage others to share their best selves, their strengths and good qualities, with the world. But when is the last time you heard a social worker toot her own horn by telling you about all the lives she helped pull out of poverty? How many counselors do you know of who can willingly (without blushing) talk about the countless people who have stopped engaging in self-destructive behaviors because of the assistance he provided? For many of us, it is not in our nature to self-promote, but with networking and marketing being all about self-promotion, how do we uphold both our values of humility and worth? This can be done! This month, we will be talking about ways to communicate your professional value while preserving your personal values.
4pm-6pm Mondays (Once per month, see dates below)
Anyone who is thinking of starting a private practice or who has started a practice and needs a bit more guidance or support to make it the successful and self-sustaining business of their dreams. This program will be just as useful for a graduate student wanting to plan for a career in private practice in the future as it is for professionals in private practice that need help defining the practice, building it up further, or creating a stronger business plan -- and everyone in between!
Casey Limmer, MSW, LCSW
Owner and CEO, Gateway Wellness Associates and St. Louis DBT, LLC
Casey has owned her own successful private practice since 2012 following a long career in non-profit community mental health settings. Her practice now employs or contracts over 10 therapy professionals and served nearly 300 clients this year alone. She has managed clinical teams, developed fully funded social programing, taught clinical courses at Washington University in St. Louis and -- perhaps her most unique qualification for presenting this workshop -- has contributed to her parent's book, Understanding Business, the #1 business textbook in the country for well over 25 years. Not many social workers get a 24/7 infusion of business knowledge throughout their lives. Casey brings her unique experiences, her discoveries about the remarkable similarities between being an effective therapist and being a successful entrepreneur, and her highly engaging teaching style together to help wellness professionals of all sorts find their inner business titan.
This is a 5 month-long course that meets once a month. Sessions will be billed even if you do not attend as you are investing in a course, not 5 stand alone workshops.
Participants who attend all 5 two-hour sessions will receive 10 CEUs upon completion of the course.
Enrollment is limited to 25 participants
Reason #1 -- Did you know the #1 reason most private practices fail is because the practitioner feels isolated, alone and without support or guidance? By starting or strengthening your practice alongside others, you create a cohort of people to lean on, get support from, bounce ideas off of and who will hold you accountable to taking each next step.
Reason #2 -- The road to success is paved for you -- why take the dirt path? Trying to build a business without support, guidance, and know-how of those who came before you just creates more work, stress, and frustration for yourself. Casey will candidly talk about the first practice she started and what she learned when she failed at it. She can tell you how she put those lessons to use when building her second, far more successful venture.
A business coach knows about businesses - that is usually true. However, they may not know about private practice, wellness service provision, or ethical standards specific to social work, counseling or other wellness professions. A typical session cost for a business coach, especially one well-versed in private practice averages $300 per hour and often is held over the phone or Skype. This course is not only more cost-effective, it provides the face-to-face connections that wellness professionals provide and are most comfortable with.
Participants will be divided into small work groups based on their business/practice goals and areas of specialty. This program is tailored to YOU, not the masses!
Accounting, fee-setting, budgets, billing, collection, profitability . . . Many wellness professionals, after reading these words, are either on the verge of a panic attack or retreat into the “happy place” in their head where the only thing they have to do in their private practice is what they do best – see clients and help them live as happier, healthier versions of themselves. This session, we will be facing our fears and doing some non-evasive in-vivo exposure to practice-management.
This session, 2 facilitators will help you face your fears and find your footing in finances. Two experts for the price of one -- Look at you, already making smart financial decisions!
Casey Limmer will be doing some non-evasive in-vivo exposure to practice-management, by helping you:
Leslie Greenman, author of “Dating our Money: A Women’s Guide to Confidence with Money and Men” will get us thinking about:
Cultivating your business means doing an honest assessment of what is going well and using your strengths to fortify those aspects that you would like to see improvement in. This session, we will be doing the always-popular strengths assessment on yourself and your business:
This session, we will be talking about how to prepare for weathering the ups and downs in your business and what to do when things start to slow. This includes risk reduction, creating economies of scale, watching for trends, attaining key certifications, and adding other services like coaching, training, or mentoring to your practice as a way of making it stronger and more risk resilient. Other topics of practice strengthening we will cover include:
Cogito, ergo sum -- I think, therefore I am. Did you know that research has found evidence that successful entrepreneurs have a very specific set of beliefs? How you think about your practice will shape your feelings about it, determine how well you weather the natural ups and downs of the marketplace and influence how you convey your passions for your work to others, thus setting you apart from the crowd and making others want to refer to you. Using therapeutic techniques many of us are familiar with, we will explore what cognitive and behavioral barriers may exist between you and your ideal practice. We will conduct an inventory of strengths and challenges regarding attitudes toward your business or future business and work toward creating a more entrepreneurial mindset.
Considering starting a Private Practice, but not sure where to begin? This brief worship will cover all the necessary steps to hanging that shingle. We will cover everything from obtaining a business license, setting up an LLC, setting fees, finding an office, creating a website, and beginners marketing. This workshop is typically held twice a year. Tickets are $20 and include 2 CEUs, or $10 for students in a graduate school program. The next workshop is October 2 from 4pm-6pm.