21st Century Marketing for Private Practice -- A 3 Session Series
Attend 1, 2, or all 3, as needed. Includes 3 CEUs
Session 3 - November 16, 2018 from 2-5pm
21st Century Marketing: Getting Your Message Out Quickly and Efficiently
Today, the average person’s attention span is about 8-15 seconds. Many studies now claim that if you don’t grab someone’s attention in the first 6 seconds, you’ve lost them. In fact, if you are reading this far down this event page, it is a damn miracle or you are exceptionally smart and dedicated to the growth of your business (probably the latter). Modern-day messages have been distilled into sound bytes no longer than 140 characters. That presents a challenge for most of us rather verbose wellness professionals with a wealth of knowledge to bestow. In this session, we will get you started down the path of brevity (don’t worry it’s a short path). We will help you choose where to focus your efforts and sift through the MANY online marketing options.
This session will cover:
Choosing your social media platform(s) -- i.e. Facebook Pages, Facebook Ads, Twitter, Pinterest, Instagram
Using Google AdWords and Google Business
Creating videos for your website, YouTube channel, Instagram story and/or Facebook live
Figuring out what you need and what you will use before jumping onboard with too many things, including:
Finding and speaking to your audience
Assessing where people are looking for the specialized services that you provide
Recognizing the value you provide through free services that people opt into – (i.e. sometimes, checking in via a Facebook live or Instagram story helps someone reach out for additional help)
Attend all three or just the ones you need. We are all about saving you time and money!
One Session = $75
Two Sessions = $130 (save $20)
Three Sessions = $195 (save $30)
Includes 3 CEUs for EACH session. (CEUs provided by The Brown School of Social Work. Please check with your licensing board to ensure social work CEUs are acceptable to your board.)
Also included -- exclusive access to an active online discussion board. This is a community of your peers (fellow participants in this program) which you can use as a way of holding yourself accountable to your progress on marketing tasks and goals, getting real-time feedback, and sharing ideas and discoveries.