21st Century Marketing for Private Practice -- A 3 Session Series
Attend 1, 2, or all 3, as needed. Includes 3 CEUs
Session 2 - October 19, 2018 from 2pm-5pm
If You Build It (Correctly), They Will Come: Creating Content and Improving SEO
Just because you have a website, doesn’t mean people can find it. In this session, we will focus on the behind the scenes tasks of building and maintaining your site – the types of things those spiders that crawl the world wide web are looking for when they bring a site to the top of the Google search. Again, bring your computer or tablet so you can make some changes directly to your site as you learn!
Included in this session:
What is SEO and why we need it
Tags and meta-tags
Keyword searching on google trends
Having quality links back to your site
About Me Page -- How to write an authentic personal statement that speaks to your target audience and includes searchable terms
Specialty Page(s) -- Niching your services to work with the clients you're most effective with
Blogging -- The art of speaking to your audience while regularly updating your website. Also, learn to integrate images that relate and speak to your target client, while making sure to follow commercial use laws
In the Media page -- How to bulk up your media presence and add to your credibility as an expert
Attend all three or just the ones you need. We are all about saving you time and money!
One Session = $75
Two Sessions = $130 (save $20)
Three Sessions = $195 (save $30)
Includes 3 CEUs for EACH session. (CEUs provided by The Brown School of Social Work. Please check with your licensing board to ensure social work CEUs are acceptable to your board.)
Also included -- exclusive access to an active online discussion board. This is a community of your peers (fellow participants in this program) which you can use as a way of holding yourself accountable to your progress on marketing tasks and goals, getting real-time feedback, and sharing ideas and discoveries.