Asking for Help is a Strength
From the desk of Casey Limmer, MSW, LCSW
Founder of Gateway Wellness Associates and St. Louis DBT, LLC
Just like our patients and clients, helping professionals can all use a little guidance and support when trying to accomplish a huge goal, overcome fears and blocks, or build a new career path from scratch. Most wellness professionals have had little or no business training. In fact, many find themselves in a fetal position just thinking about what it takes to be a successful entrepreneur -- website building, networking, marketing, fee-setting, insurance billing, paneling, scheduling, invoicing, self-employment taxes . . . Are you curled up yet?
I've been there. I wish I could say entrepreneurship just runs in my blood. After all, my parents are business people. And not just any business people -- they co-author a book about business. Well, not just any book -- THE book -- the #1 business textbook in the country, Understanding Business. Ironically, I did not understand business one little bit. Combine that with my lifelong tendency toward rebellion and, naturally, I steered my life as far from business as possible. I got a degree in Social Work. To this day, talk of investments put me to sleep and the thought of balancing a budget chills me to the core.
Luckily, I have found that there actually are similarities between running a business and doing good therapy. Thus, my goal for Gateway has become imparting these tips and tricks to other wellness professionals like you -- those who wish to start a business, be their own boss, and serve their community on their own terms. You were not taught the ins and outs of starting a business in grad school -- neither was I. However, I was given a 24/7 injection of business knowledge in my formative years, and I'm finally putting it to good use.
Since 2011, I have built my own private practice up to a full practice -- more than full. Myself and my 11 contractors and 2 interns see over 300 clients per year, providing individual, family, and group therapy. I have learned from many bumps along the way. I have discovered things that work for my practice and things that do not. I have distilled many a lesson that I wish would have been provided to me years before I started this path.
Because of this long journey to business success, a key component of GWA services has become business coaching, private practice workshops and consultation groups. -- services for helping professionals to accomplish their own learning and growth goals.
If you are interested in getting a helping hand on your journey to private practice success, contact me today. Fees for business coaching are $150 per hour ($120 for current GWA renters) and may include:
- Business Basics (i.e. how to form an LLC, obtain a business license, set your fees)
- Create a profile page or website
- Overcome fears and barriers to success
- Write a business plan
- Formulate a niche or brand
- Integrate new services into your practice
- Protect your business
- Develop a marketing plan